May 08, 2022
In Token Talk
Within one generation, the way we shop has Country Email List completely changed. Due to the rapid succession of these changes, the next 8 years may be even more impactful than the past 24 years. Who is the consumer of the future, how will shopping be in 2030? And how do you take the I and the we customer into account? A generation ago, the retail world Country Email List looked uncluttered. If you were in need of new clothing, furniture or electronics, you visited a retailer in your area. Suppose you wanted to buy a new television in 1998, the customer journey Country Email List looked something like this: you visited a retailer in your area to orient yourself. At home you had already leafed through a catalog Country Email List from which three models remain. The salesperson recommended one of the models, which happens to be the most expensive, because of the quality of the image. The selected model was Country Email List out of stock at the time of purchase, but should arrive 2 weeks later. The sales employee Country Email List suggested that the television be picked up in the store, which saved the costs. He would call when Country Email List your new acquisition could be picked up. Unfortunately it all took a little longer and you had to contact us yourself, but about 5 weeks later you were in possession of a new Philips widescreen television. The current customer journey Due to the Country Email List bird's-eye view of e-commerce in recent years, the offer is almost unlimited and also the level of service unlimited. Location is hardly a reason to choose a particular store, everything is delivered everywhere. Often the next day and for free too. Consumers are increasingly demanding and increasingly Country Email List expect retailers to deliver top performance on every aspect of the customer journey. What exactly does this mean for the way we shop in the future? That is exactly the question we also asked Country Email List ourselves with.